TRANSFORMATIONS IN MANAGEMENT: UNLOCKING THE RECENT PERSPECTIVES AND DRIFTS

Book Title: Transformations in Management: Unlocking the Recent Perspectives and Drifts 
ISBN: 978-81-963834-0-4
DOI: https://doie.org/10.0924/TMURPD.2024218686

Description:
Transformations in Management: Unlocking the Recent Perspectives and Drifts is a multidisciplinary academic compilation that brings together a diverse range of topics reflecting the evolving dynamics in business, management, technology, and psychology. The book comprises 25 chapters, each offering unique insights into contemporary issues, trends, and innovations reshaping various industries and societal paradigms.

This volume delves into transformative phenomena such as Industry 4.0, digital modernization in education, and the increasing role of machine learning in enhancing e-business. Through detailed case studies of leading brands like Reliance Retail, Walmart, Lenskart, Aditya Birla Fashion, DMart, Zudio, and Amazon India, the book explores the strategic evolution of major companies and how they have embraced digitalization, omni-channel models, and customer-centric approaches to maintain a competitive edge.

Chapters like “Impact of Enclothed Cognition on Workplace Productivity” and “Organizational Disability: A New Concept to Improve Employee Productivity” introduce novel management concepts, offering fresh perspectives on employee well-being and organizational culture. Other sections investigate the technological advancements revolutionizing healthcare, particularly the role of 5G and intelligent medicine, as well as the transformation of financial services through fintech, with special reference to SMEs and MSMEs.

The book also provides a deep dive into psychological studies, with specific focus on the effects of the COVID-19 pandemic on mental health, both during and after lockdowns. Topics such as Freud’s psychosexual development theory, and how the coronavirus crisis reshaped the young mind, underscore the human element in business transformation and productivity.

By including literature reviews, empirical analyses, and case studies, Transformations in Management offers a comprehensive exploration of both macro and micro-level shifts, making it an invaluable resource for academics, professionals, and students interested in understanding the cutting-edge trends that are redefining the world of business and management.

Highlighted Chapters Include:

1. Industry 4.0 Educational Digital Modernisation: A Study from Bangalore Business School
2. Machine Learning in E-Business Enhancement: An Empirical Analysis
3. A Case Study on Reliance Retail’s Journey from a Physical Store to Becoming an Omni-Channel Retail Empire in India
4. Impact of Enclothed Cognition on Workplace Productivity
5. Walmart: Lessons from the World’s Most Admired Retailer
6. Reaching the Unreached: Insurance Schemes for Rural People
7. Fintech and the Digital Transformation of Financial Services: A Study with Reference to SMEs & MSMEs
8. Zudio: Retailing Lessons from Indian Zara
9. CRM and Data Mining Techniques: A Literature Review & Classification
10. Revolutionizing Healthcare: Unleashing the Power of 5G and Intelligent Medicine
11. A Case Study on Lenskart: How It Disrupted the Indian Eyewear Segment
12. Organizational Disability: A New Concept to Improve Employee Productivity
13. A Case Study on Aditya Birla Fashion: Growth Towards Success in the Indian Fashion Business
14. IKEA’s Success Story of Becoming the World’s Trusted Brand: A Study Approach
15. DMart: How It Has Turned Out to Be India’s Most Admiring Retailer?
16. Cycle Pure: Strategy Behind the World’s Largest-Selling Agarbatti Brand
17. Comparative Analysis Between the Fintech Companies of India
18. Impact of Employee Empowerment on Profitability with Special Reference to HCL
19. Strategies Adopted by Malls to Enhance Customer Service
20. Vikatan Group: A Case on Successful Brand Extension Journey
21. A Study on Freud’s Psychosexual Development
22. Coronavirus & How It Changed the Young Mind
23. COVID-19 and the Psychological Dilemma
24. Mental Health Before and After COVID-19 Lockdown
25. Amazon India – Strategy Behind Selling 4000 Products Every Minute

This book is a comprehensive guide to understanding the recent drifts in management practices across multiple industries, offering a blend of theoretical and practical knowledge.